Thousands of domain names expire every day, and while most of them have little to no value, some are quite valuable. I’ve seen expired domain auctions go as high as five figures lately. But why are some investors and SEOers paying premium prices for expired domains? What metrics matter in an expired domain name? And…

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If you’ve ever searched for a domain name and been shocked by a sky-high price tag, chances are you’ve stumbled upon a premium domain. These domains can sell for hundreds, thousands, or even millions of dollars. But what exactly makes a domain “premium”, and more importantly, is it worth the investment? Let me try to…

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